Social Metrics Checker
While social signals themselves do not provide you with any SEO benefit, there are multiple secondary benefits that social media can have on your SEO, and your websites overall traffic. When pages are shared, they gain traffic, this is a primary benefit of social media - don't be blind to its potential revenue generating capabilities. Shared pages are going to occasionally reach the eyes of bloggers, social media influencers, and editors of other websites. If they visit your site from a social share and like what they see, it's not impossible (or uncommon) for them to share it or blog about it.
This will either get you links on their websites, or it will get you even more, exposure and traffic from their shares. You should make time in your day to be as active as possible on all social media channels that can potentially drive traffic. Don't just focus on the big ones like Facebook, Twitter, and Instagram. Be active on Linkedin, Snapchat, Pinterest, and other niche specific networks if appropriate.
Social networking can have huge benefits for your SEO if your content gets into the hands of the right bloggers or influencers. And that is what your social strategy should be. You can check your list of urls for metrics such as Google +1s, Facebook Likes, Linkedin Shares and Pinterest Pins using our tool below, or read on for more insight into social metrics.
Check Facebook likes/shares, Pinterest pins and Linkedin shares for up to 30 urls now
Url:The url in question
Facebook:The amount of shares, reactions and comments a url has had on Facebook
Pinterest:The number of times the url has been pinned on Pinterest
LinkedIn:The number of times the url has been shared on LinkedIn
You can choose to download the data in the table above as either a CSV file or an XLSX file by clicking on the icons below.
Do Social Signals Improve Your SEO?
Google is known for providing misinformation to make SEOs guess and debate over nonsense. They want to keep us in the dark as much as possible, they dislike our existence and believe they should be the sole determining factor in how a website ranks in their SERPs. However, Google doesn't always lie. And we think this time they are telling the truth...
• In 2014 Matt Cutts definitively said social signals have no SEO value [source] • John Mueller and Gary Illyes repeated this statement in 2015 categorically denying their influence as any kind of signal [source]
It wouldn't be the first time Google lied (especially Matt Cutts) if this was a diversionary tactic. But Matt Cutts did go into significant detail about the issue in a video, and to be honest - his logic checks out.
Why Don't Social Signals Affect Your SEO?
The simple reason is that they would be far too easy for SEOs to manipulate to influence rankings. It would make our lives a lot easier if all we had to do was get a few thousand likes and shares to get to the top spots. But unfortunately, that is not the case.
So Why Do Websites In The Top Spots Have Good Social Signals?
The old saying 'correlation does not equal causation' is the best way of explaining this. The top spots for most keywords usually have great social signals, but they are not in the top spot because of them.
It's because the top spots get more traffic, have better content, and are viewed by more people that they are shared on social media more. If no one can see your page, no one is going to share it.
So there you have it, a definitive answer that is sure to raise some eyebrows among the cult like following social signals have with SEO newbies. However, the more experienced SEO professionals already know this information. The pros don't go out of their way to artificially increase their social signals. Instead, they create great content and share it with people that will actually be interested in what they have produced.
Social networking can have huge benefits for your SEO if your content gets into the hands of the right bloggers or influencers. And that is what your social strategy should be. But as for the amount of likes, tweets, shares, comments, or pins your content has - it's meaningless to Google.